Discover Magnetic Marketing With Storytelling Content

The art of storytelling in your marketing is now being realized by the masses however it has always been one of the most effective ways of selling or training. Many years ago one of my highest earning affiliate programs was a result of an email sent out in my autoresponder about webhosting.

In that email I told a true story about the dangers of using free hosting. All I did was explain something that actually happened to me. To cut a long story short it was basically how I had created a sales page on a free host and than paid quite a deal of money with various solo ad providers to get some sales.

I was brand new at marketing and nervous as can be. The date for the solo ads came around and I held my breathe hoping for sales. Than it happened… My site went down for an entire 3 days. I just threw away about $280 dollars sending people to nothing.

I was shattered at the time and the very next week paid the money for a professional webhosting provider. However by sharing that experience with my list and sharing with them which hosting provider I was now using resulted in me earning a lot in affiliate income.

Here’s the thing…

I didn’t even know I was using storytelling as a marketing tool. I was just relaying a genuine experience however the result was very a high conversion rate for that affiliate product all because of the story. So in my marketing career I have been using stories to sell almost by accident. So you can see how effective it is and from now on both you and I should try to be more mindful of using stories more purposefully in the future…


My Top 10 Magnetic Marketing With Storytelling Guides…



3 Amazing Storytelling Templates Perfect for Content Marketing

What you will find in this guide: If you want to get a leg up on the next revolution in content marketing, these three storytelling templates will help you start.


Storytelling content

Best Quote: With storytelling, you can create content that’s at least 10 times better than your competition.

Here is a brief overview of the topics discussed:
1. The hero’s journey
2. Dan Harmon’s story circle
3. Pixar’s story outline


Tell Your Brand’s Story – The Beginners Guide to Online Marketing

What you will find in this guide: This guide explains why your brand should prioritize storytelling and how your organization should get started. This is not fluffy stuff, either. Storytelling is a powerful and actionable marketing technique.


storytelling your brand

Best Quote: Don’t dwell over whether or not you’re using perfect grammar. You can always hire a copywriter for that. Stop worrying about the occasional misplaced commas. Focus on developing your messaging instead.

Here is a brief overview of the topics discussed:
Brand Storytelling – What Is It, Exactly?
Forget about marketing
Be conversational
Craft Your Message Architecture
Unify your on-site and off-site presence
Choose Your Words Wisely
Key Takeaways


How to Leverage Storytelling to Increase Your Conversions

What you will find in this guide: In this article, Neil Patel shows you the five simple steps that can improve your potential customer conversion rate, just by telling stories with data.


copywriting with storytelling

Best Quote: Our brains are wired to respond to emotional connections and triggers. Storytelling is the most natural source of those triggers.

Here is a brief overview of the topics discussed:
Step #1: Understand What Storytelling Is
Step #2: Learn the Elements of Storytelling
Step #3: Use Storytelling to Increase Conversions
Step #4: Build Authority Through Storytelling
Step #5: Learn from Storytelling Success Stories


A Simple Trick to Make Your Content Magnetic and Memorable

What you will find in this guide: In this guide you will learn the truly magnetic power of revealing something personal about yourself when writing to your audience.


get personal with your audience

Best Quote: As Heinz says, “Sharing details about what makes you tick outside of work isn’t irrelevant. It’s magnetic. It creates connective tissues between people that carry over into business contexts. Old-school sellers called this relationship-building. Today it’s that plus a critical competitive differentiator that puts something unique and irreplaceable between you and your buyer.”

Here is a brief overview of the topics discussed:


Why Storytelling is the Key to Selling With Email

What you will find in this guide: Learn how one email earned $96K in sales and why storytelling in email is such a big part of a successful email marketing campaign. This is an interview with Terry Dean who I personally learned more from than anyone else in my early days online.


Terry Deans 3 e's of email marketing

Best Quote: I call these the 3 E’s of Email: Entertain, Educate, Earn.  Entertain your readers with a story or metaphor. Provide some type of content or education connected to the story.  And every story is leading them to a product or service you offer.

Here is a brief overview of the topics discussed:
“Reason Why” stories
“Origin” story
“Vision” story
“Rapport Building” stories


Storytelling for Business: How to Craft a Story That Sells

What you will find in this guide: Learn this easy to use template to craft a great story for your business. Persuasive storytelling is one of the most effective ways to market your business.


Magnetic marketing success story

Best Quote: If there is one ten-minute exercise that I Would recommend to drastically improve your marketing, it would be to create your own Journey to Success Story.

Here is a brief overview of the topics discussed:
The Strength of Weak Ties
How to Get People Talking About You
The Power of Stories
Goals in Creating a Successful Brand Story
The Structure of a Killer Story
The Journey to Success (JTS)
Stand Out From The Crowd – Craft Your Story
Tiny Tweaks = Massive Results
Business & Life on Your Terms


The art of storytelling in 7 content marketing context questions

What you will find in this guide: This guide addresses questions like… What is the difference between boring and soulless content as companies continue to create it on one hand and stories that don’t just stick but also engage on the other? How do you create stories, nurture them, stimulate them,…?


Facts tell and stories sell

Best Quote: As Bryan Eisenberg, twice at one of our conferences before, reminds us: “Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell”.

Here is a brief overview of the topics discussed:
Storytelling: THE fundamental human activity
(even when talking to ourselves)
Questions to ponder regarding storytelling in a content marketing context
The Periodic Table of storytelling
More stories about storytelling


The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

What you will find in this guide: In this guide you’ll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. These companies know how to tell a brand story that seeds desire, starts relationships, and inspires nothing short of love.


Visual story telling for marketing

Best Quote: Visual storytelling’s power comes from the ability to convey a lot of information at a glance. I would argue that a tactile pop-up book is able to convey even more information. There’s a sense of scale and wonder you get with 3D representations that two dimensions can never quite cover. This pop-up book, for example, contains 16 pop-ups that tell the story of how the large Hadron Collider experiment works.

Here is a brief overview of the topics discussed:
1) Modcloth
2) Patagonia
3) Slack
4) Internet Live Stats
5) Offerman Woodshop
6) 1001 Knights (Kickstarter)
7) Twoodie
8) The Wild Unknown
9) Toca Boca
10) Slow Factory
11) Heinz Ketchup
12) The Large Hadron Collider Pop-Up Book (by CERN)
15) First Round Capital

24 Examples of Storytelling in Marketing

What you will find in this guide: In this guide, you will see how three story plots are used by brands to do some great marketing.


Tell your story and they will listen

Best Quote: The story you tell shouldn’t be any story; it should be a story about your passion and motivation. Focus on telling that story, and people will listen.

Here is a brief overview of the topics discussed:
A. Challenge Plot: Stories about overcoming great difficulty
B. Connection Plot – Stories about coming together
C. Creative Plot – stories about a new way of seeing things


The 11 Best Corporate Storytelling Examples of All Time – Oz Content

What you will find in this guide: Check out this list of awesome corporate storytelling examples to jump start your company’s content marketing game.


Stories attract buyers

Best Quote: Humans are naturally drawn to stories because they elicit emotion – and emotion is what sells. Studies show positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments based on attributes.

Here is a brief overview of the topics discussed:
John Deere
Warby Parker


In summary: Storytelling is great copywriting in all aspects of your business from salesletters, email follow up and marketing campaigns. An important aspect is you don’t have to be sleazy about it or make things up. Tell a true story, speak of your experience or of someone you know. The sincerity of your story will resonate with your audience and not just for your sales material… Using stories will help in any teaching or training you provide as well.


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Allan Wilson

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