Proven High Conversion Landing Page Formulas

The following guides all contain high conversion landing page formulas to help you design the perfect landing page. Now technically a landing page is every page on your site. If I visit your site whatever page I find in the search engines is the page I land on and with that in mind every page you create should have some form of call to action. However… A landing page in the context of the below guides is a page specifically designed to get subscribers. You may have also heard of the term squeeze page…

 

Top 10 Guides With Proven High Conversion Landing Page Formulas

 

 

9-Point Google Compliant Landing Page Checklist

 

Summary: This guide shows you Justin Rondeau’s 9-point Google compliant checklist. Hit all 9 criteria and avoid the Google ban hammer.

Best Quote: The first bit of advice I give is to stop tailoring different landing pages to different ad networks based on compliance. Pick the strictest one and develop all your pages with that as the baseline.

Here is a brief overview of the nine point checklist:
Google Compliant Landing Page Factor #1 – Logo In Header
Google Compliant Landing Page Factor #2 – Clickable Logo
Google Compliant Landing Page Factor #3 – Footer Navigation
Google Compliant Landing Page Factor #4 – Detailed Headline
Google Compliant Landing Page Factor #5 – Visual Representation
Google Compliant Landing Page Factor #6 – Disclaimer For Major Claims
Google Compliant Landing Page Factor #7 – Detailed Opt-In Expectations
Google Compliant Landing Page Factor #8 – Privacy Policy Near ALL Opt In Buttons
Google Landing Page Compliance Point #9. Clearly Defined Immediate Next Step

 

7 Steps to Build the Perfect Landing Page

 

Summary: This guide shows you a 7-step plan that is strong, clear and simple – no fancy tricks, but has produced great results time after time.

Best Quote: The internet is overflowing with distractions. When it comes to your landing page, you want it to be a peaceful island in the middle of the noise. That means stripping away any distractions so you visitors focus on what you want them to: your offer.

Here is a brief overview of the 7 steps:
1. Start with a Blank Slate
2. Write a Powerful Headline
3. Have a Hero Shot
4. Pitch the Benefits
5. Display Social Proof:
6. Have a Bright, Colorful Call to Action
7. Test Before and After You Launch:

 

Landing Page Design: 100 Strategies, Ideas and Examples

 

Summary: This resource will give you 100 landing page design strategies, ranging from copywriting to psychology, color, and building trust.

Best Quote: When you understand that people are more likely to act to avoid pain than to get gain, you’ll understand how powerful this first formula is. (…) It may be the most reliable sales formula ever invented.”

Here is a brief overview of the topics covered:
Copywriting Principles in Landing Page Design
1. AIDA
2. ACCA
3. PAS
4. QUEST
5. AAPPA
Landing Page Headline Formulas
6. The Ultimate Guide to [Good, Bad or Desirable Thing] 7. What Everybody Ought to Know About [Good, Bad or Desirable Thing] 8. X Lessons I Learned from [Person or Unusual Experience]

And lots more…

 

I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found | Process Street

 

Summary: This article, shows you an analysis of 87 SaaS startup landing pages. This was taken from the top 100 in AngelList’s Trending section at the time, disregarding companies that had shut down.

Best Quote: “The more specialized the topic, the more specialized the language. If your copywriting is selling a technical product to a technical audience, you must speak the same language.

Here is a brief overview of the key findings revealed:
14% of SaaS landing pages have no subheadline
The average word count for a landing page headline is 6
61% of headlines don’t sell the software’s benefits
20% of headlines and subheadlines use social proof
The average CoSchedule headline analyzer score of the sample set was 59
The sentiment of the headlines and subheadings is overall positive
Headlines & subheadings: popular words & phrases
42% of headlines contain jargon
The most common themes in these headlines were…
It’s possible to categorize every headline in 1 of 9 formulas

 

Copywriting: Create a Landing Page Using The A.I.D.A Formula

 

Summary: This guide will teach you how to write sales copy that turn suspicious readers into a trusting, eager to buy customer at the blink of an eye.

Best Quote: If you’re wooing someone in an email or blog post, it makes sense to continue to do so on the landing page. You wouldn’t invite someone into your house then act like you had never met them would you?

Here is a brief overview of just the headline writing tips:
1. Practice.
2. Model the Best In The Business.
3. Start with Numbers
4. Use “How to” Headlines – they still work!
5. Use Punctuation
6. Be Ultra Specific
7. Flag Common Mistakes
8. Ask Questions
9. Remember the 5Ws
10. Pay Attention to Headline Lenght
11. Use an Image to Enhance Your Headline

 

5 Proven Formulas for High-Converting Landing Page Headlines

 

Summary: This guide shows you why the most successful headlines in the world follow proven headline formulas! And than reveals the tricks to writing landing page headlines that convert like crazy.

Best Quote: The best headlines tend to also be the most specific, which heightens the realism and intrigue. Incorporating bold language like “stunning birth photo” and “‘occurs in less than” helps reinforce an element of surprise, which is the perfect pattern interruption to halt scanning, multitasking readers in their tracks.

Here is a brief overview of the types of headlines covered:
Headline Formula #1: The Testimonial
Headline Formula #2: The Cliffhanger
Headline Formula #3: The Value Proposition
Headline Formula #4: The Listicle
Headline Formula #5: The How-To

 

The Secret Landing Page Headline Formula

 

Summary: This guide is an excellent read and very well laid out making it easy to follow. This entire page seems to be following copywriting and design principles and is just a tutorial.

Best Quote: All that time you’ve spent optimizing your headlines and cutting your favorite anecdotes from your copy is for nought if no one can make it past the first paragraph. Before you work on optimizing the actual copy, you’ve got to make it look appealing.

Here is a brief overview of the topics covered:
How to Write a Kick Ass Headline
The Ingredients of the Landing Page Headline Formula
Kill Your Darlings
Keep it Scannable
Keep it Conversational
A Crash Course in Conversational Copy

 

The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read

 

Summary: This guide teaches you about conversion rate optimization, and how to design high-converting landing pages, in a very story telling and without falling asleep way.

Best Quote: All that time you’ve spent optimizing your headlines and cutting your favorite anecdotes from your copy is for nought if no one can make it past the first paragraph. Before you work on optimizing the actual copy, you’ve got to make it look appealing.

Here is a brief overview of the chapters (yes – chapters) covered:
Chapter 1: Why landing pages rule, and why you should never send campaign traffic to your homepage
Chapter 2: Context is king, queen, emperor, and boss
Chapter 3: How to make friends forms and influence people
Chapter 4: The Mad Men pitch – writing copy that converts
Chapter 5: Design theory in 3 minutes
Chapter 6: Please, Internet, I want more conversions
Chapter 6: Please, Internet, I want more conversions
Chapter 7: The art critic – 4 honest landing page critiques

 

​Landing Page ​Copywriting ​| ​Landing Page Conversion Course

 

Summary: This guide is another very helpful tutorial about writing great landing page copy that converts.

Best Quote: Your headline has one job and one job only. To get your visitors to continue engaging with your message, increase their desire for what you’re offering, and motivate a Call-To-Action click. That’s why when it comes to crafting effective landing page headlines, choose clarity over clever.

Here is a brief overview of the topics covered:
1. Taking inventory of your landing page copy
2. Crafting an effective headline
3. Writing an effective call-to-action
4. Tips for writing effective privacy statements
5. Writing benefit statements
6. Having your customers write your copy for you

 

The Anatomy Of A Perfect Landing Page

 

Summary: Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. If you’re looking for ideas on where to start with your next landing page design, the infographic below in this post is a great way to start…

Best Quote: Your headline has one job and one job only. To get your visitors to continue engaging with your message, increase their desire for what you’re offering, and motivate a Call-To-Action click. That’s why when it comes to crafting effective landing page headlines, choose clarity over clever.

 

The above landing page formulas should help you get more subscribers to your email list. As usual simpler is better and less is more. These days design also has  a huge impact on results.

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Allan Wilson
 

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